Selected live work.

Local veterinary clinic site within the Apiam network. Designed and built end-to-end: UX, layout, responsive front-end, deploy, and ongoing operation.

A concept, not built. The cover letter has the diagnosis (four H1s, no schema, half-built Open Graph). This is what I would lead with as the fix: single H1, real Organization and Product schema, Open Graph done cleanly, and a hierarchy that lets the sensor catalogue carry the page. Sketched while reading the role description, not a finished proposal. Happy to be told where I have missed context.

Standalone landing page for paid traffic to Ormeau Vet, an Apiam network clinic. Single-intent UX with a clear book-appointment through-line, trust signals, and payment-flexibility messaging (Afterpay, VetPay, GapOnly). Built end-to-end in response to a conversion-gap diagnosis between paid social and organic traffic on the main clinic page.

Custom triage workflow system for a specialist veterinary referral hub. Vet-to-vet triage protocols, intent-based information architecture (Urgent / Guidelines / Submission), modal-driven after-hours flow, and password-gated areas.

Built and operated end-to-end, with the design layer delivered by others. Owns front-end build, integration, infrastructure, and ongoing operation.

Inherited corporate site. Ongoing maintenance, updates, and operational support.

Inherited WooCommerce-driven Best Mates wellness program. Ongoing operation and development across product and membership catalogues, checkout, payment gateway, and post-purchase workflows.

Inherited WooCommerce-driven veterinary telehealth product. Ongoing operation and development within the Apiam network.

Eleven custom WordPress plugins plus a bespoke management harness powering the 60+ site clinic network. Covers programmatic content generation, sync architecture (Microsoft 365 and Google Business Profile), schema generation, and operational tooling. Walkthrough available on request.

Canonical clinic-data spine. WordPress with Meta Box, custom crossposting, and BricksSync template propagation. Feeds 60+ public sites plus two internal interfaces from a single source of truth. Walkthrough available on request.

Internal IT helpdesk platform: network topology diagrams, contact directories, quick-launchers, and device-level deep links. Walkthrough available on request.