Design is not about the final product but like the blueprint for your site and consists of two items:
- User Experience design encompasses everything from the layout and flow of content to load times and responsiveness to various devices.
- User Interface primarily concerned with ensuring that the interface is visually appealing, coherent, and in line with the brand’s style and identity.
Both are crucial in web design, as a beautiful site (UI) that’s difficult to navigate (poor UX) will not engage users, and a functional site (good UX) that’s unattractive (poor UI) may not captivate users either.