Web Design Structure

Web Design

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A silo structure organizes your website content into distinct categories or ‘silos’, making it easier for both search engines and users to navigate and understand the content hierarchy. It’s especially important for SEO, as it helps search engines identify related content and boosts the relevance of linked pages.

Here’s an outline for an appropriate silo structure for a web design and SEO website:

  1. Homepage
    • Clear branding, USP (unique selling proposition), and CTAs (calls to action).
  2. Services (Main Category)
    • Web Design (Silo)
      • Custom Web Design
      • eCommerce Web Design
      • Responsive Web Design
      • Landing Page Design
    • SEO (Silo)
      • Local SEO
      • Technical SEO
      • On-Page SEO
      • Off-Page SEO
      • SEO Audits
    • Other Services (If any, like Content Marketing, PPC, etc.)
  3. Portfolio (Main Category)
    • By Project Type (Silo)
      • eCommerce Websites
      • Blog Websites
      • Business Websites
    • By Industry (Silo)
      • Health & Wellness Websites
      • Finance Websites
      • Educational Websites
  4. About Us
    • Company History
    • Team Members
    • Mission & Vision
  5. Blog (Main Category)
    • Web Design Tips (Silo)
      • Design Trends
      • User Experience (UX)
      • User Interface (UI)
    • SEO Strategies (Silo)
      • Algorithm Updates
      • Keyword Research
      • Link Building Techniques
    • Industry News (Silo)
  6. Resources (Main Category)
    • Web Design (Silo)
      • eBooks
      • Webinars
      • Checklists
    • SEO (Silo)
      • SEO Tools Recommendations
      • How-To Guides
      • Case Studies
  7. Testimonials & Reviews
  8. Contact Us
    • Contact Form
    • Location Map
    • Contact Details (Phone, Email)
  9. Footer
    • Privacy Policy
    • Terms & Conditions
    • Sitemap

Each primary category or silo can have a landing page summarizing the contents of the silo and guiding the user deeper into the website. Internal linking between the pages in a silo boosts the relevance and authority of pages within that silo. However, avoid excessive linking between different silos to maintain the integrity of each content category.

Adopting this structure ensures that search engines clearly understand the various content themes on the site, and it also enhances the user experience by providing a clear and logical navigation path.